Leon G. Schiffman / Joseph L. Wisenblit

Consumer Behavior, Global Edition

Edition 12

Consumer Behavior, Global Edition

Inhaltsverzeichnis
Leseprobe
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eBook (Online-Lesen, ADE-PDF) Was ist das?

Best.Nr.
978-1-2922-6926-9
Umfang
509 Seiten
Download
9,24 MB
PDF-Nutzung:
Lesen & Drucken (benötigt Adobe Digital Editions)
Erschienen am
09.01.2019
Sprache
Englisch
Lieferzeit
Sofort
Versandkosten
Versandkostenfrei
€ 54,73

For undergraduate and graduate courses in consumer behavior.

 

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.



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