Wir bitten um Verständnis, dass es aufgrund der aktuellen Situation zu Verzögerungen bei der Auslieferung kommt.

Ralph Tench / Stephen Waddington

Exploring Public Relations and Management Communication, 5th Edition

Edition 5

Exploring Public Relations and Management Communication, 5th Edition

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Printed Book More information

ISBN
978-1-2923-2174-5
Specifics
672 page
Publishing
December 2020
Language
English
Delivery time
nach Erscheinungstermin
Shipping costs
Free shipping to Germany and Switzerland
€57.74
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Develop a clear understanding of the concepts and best practices in public relations

 

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication.

 

Pearson, the world’s learning company.



Develop a clear understanding of the concepts and best practices in public relations 

 

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. 

 

Pearson, the world’s learning company.

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