Richard Whittington / Patrick Regnér / Duncan Angwin / Gerry Johnson / Kevan Scholes

Johnson: Exploring Strategy_TO_p12

Edition 12

Johnson: Exploring Strategy_TO_p12

Inhaltsverzeichnis
Leseprobe
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eBook (Online-Lesen, ADE-PDF) Was ist das?

Best.Nr.
978-1-2922-8252-7
Umfang
594 Seiten
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7,21 MB
PDF-Nutzung:
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Erschienen am
06.12.2019
Sprache
Englisch
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Print-Ausgabe (das gedruckte Buch) Was ist das?

Best.Nr.
978-1-2922-8251-0
Umfang
592 Seiten
Erschienen am
06.12.2019
Sprache
Englisch
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€ 62,99
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Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change.

 

This is the Text Only edition, and the Text and Cases edition also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.



Understand basics and develop expertise to think and behave like a manager


Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change.

 

This is the Text Only edition, and the Text and Cases edition also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.


New to this edition:

The 12th Edition of Exploring Strategy has been comprehensively updated to help you:

·    Understand clearly the key concepts and tools of strategic management

·    Explore hot topics, including business models, corporate governance, innovation and entrepreneurship

·    Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.


Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

 


Pearson, the world’s learning company.

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