Wir bitten um Verständnis, dass es aufgrund der aktuellen Situation zu Verzögerungen bei der Auslieferung kommt.

Philip T. Kotler / Gary Armstrong

Principles of Marketing, Global Edtion

Edition 18

Principles of Marketing, Global Edtion

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eBook (Online-Lesen, ADE-PDF) More information

ISBN
978-1-2923-4120-0
Specifics
729 page
Download
45,66 MB
DRM:
Read, Print and Copy (requires Adobe Digital Editions)
Published on
5/22/2020
Language
English
Delivery time
Immediately
Shipping costs
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€48.14

Printed Book More information

ISBN
978-1-2923-4113-2
Specifics
736 page
Published on
5/22/2020
Language
English
Shipping costs
Free shipping to Germany and Switzerland
€69.29
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For principles of marketing courses that require a comprehensive text.

 

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Pearson Pearson MyLab Marketing is not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

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