Für Studenten der HSBA, Kurs Frau Professor Dr. Ann-Kristin Hölter
Inhalte sind aus folgenden Büchern
- Managerial Decision Modeling with Spreadsheets - Third Edition Nagraj Balakrishnan, Barry Render and Ralph M. Stair ISBN 978-1-292-02419-6 © Pearson Education Limited 2014
- Marketing Research: An Applied Approach - Fourth Edition Naresh K. Malhotra, David F. Birks and Peter Wills ISBN 978-0-273-72585-5 © Pearson Education Limited 2000, 2003, 2006, 2007, 2012 © Prentice Hall Inc., 2010
Kapitel aus dem Custom eBook
Preface
Decision Analysis
Chapter 7 in Managerial Decision Modeling with Spreadsheets,Third Edition Nagraj Balakrishnan, Barry Render and Ralph M. Stair
Forecasting Models
Chapter 10 in Managerial Decision Modeling with Spreadsheets,Third Edition
Nagraj Balakrishnan, Barry Render and Ralph M. Stair
Measurement and Scaling: Fundamentals, Comparative and Non-Comparative Scaling
Chapter 12 in Marketing Research: An Applied Approach, Fourth Edition Naresh K. Malhotra, David F. Birks and Peter Wills
Analysis of Variance and Covariance
Chapter 19 in Marketing Research: An Applied Approach, Fourth Edition
Naresh K. Malhotra, David F. Birks and Peter Wills
Factor Analysis
Chapter 22 in Marketing Research: An Applied Approach, Fourth Edition Naresh K. Malhotra, David F. Birks and Peter Wills
Cluster Analysis
Chapter 23 in Marketing Research: An Applied Approach, Fourth Edition
Naresh K. Malhotra, David F. Birks and Peter Wills
Multidimensional Scaling and Conjoint Analysis
Chapter 24 in Marketing Research: An Applied Approach, Fourth Edition Naresh K. Malhotra, David F. Birks and Peter Wills
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