Wir bitten um Verständnis, dass es aufgrund der aktuellen Situation zu Verzögerungen bei der Auslieferung kommt.

Christopher Lovelock / Jochen Wirtz

Services Marketing: Global Edition

Edition 7

Services Marketing: Global Edition

Table of contents
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eBook (Online-Lesen, ADE-PDF) More information

ISBN
978-1-2920-1424-1
Specifics
649 page
Download
23,43 MB
DRM:
Read, Print and Copy (requires Adobe Digital Editions)
Published on
12/13/2011
Language
English
Delivery time
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Printed Book More information

ISBN
978-0-2737-5606-4
Specifics
648 page
Published on
12/13/2011
Language
English
Shipping costs
Free shipping to Germany and Switzerland
€79.17
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For undergraduate courses in Service Marketing


This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.



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