Kevin Lane Keller / Vanitha Swaminathan

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Edition 5

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Inhaltsverzeichnis
Leseprobe
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eBook (Online-Lesen, ADE-PDF) Was ist das?

Best.Nr.
978-1-2923-1499-0
Umfang
622 Seiten
Download
99,8 MB
PDF-Nutzung:
Lesen & Drucken (benötigt Adobe Digital Editions)
Erschienen am
15.08.2019
Sprache
Englisch
Lieferzeit
Sofort
Versandkosten
Versandkostenfrei
€ 48,14

Print-Ausgabe (das gedruckte Buch) Was ist das?

Best.Nr.
978-1-2923-1496-9
Umfang
624 Seiten
Erschienen am
15.08.2019
Sprache
Englisch
Lieferzeit
Innerhalb von 3 bis 5 Tagen
Versandkosten
Versandkostenfrei nach Deutschland und in die Schweiz
€ 69,29
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For courses in brand management.

 

Create profitable brand strategies by building, measuring, and managing brand equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.

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